Faherty

Nobody does comfortable quite like Faherty. Brothers Alex and Mike Faherty launched this surf-forward apparel line in 2012 and haven’t looked back since. From terry cloth bajas to shawl-collar cardigans designed in collaboration with First Nation designers, Faherty continues to share its progressive vision for a more equitable future for its customers and the world.

(copywriting, social media, concepts, art direction)

*my nephews and niece are the radical minis bopping on the beach in the last spread.