HandyMa’am

Inspired to create a line of seriously tough but high-end, well-crafted workwear that better served a woman’s form, Bella Weinstein launched Handyma’am Goods in 2014. Since then, she has made not only durable, one-of-a-kind, sustainably made apparel for everyone but has additionally created a supportive and inspiring community of like-minded makers, doers and seers.

(art direction, design, copywriting, strategic concepting)